New consultancy for men's market

A former deputy editor of FHM is setting up a PR consultancy service for agencies wanting to target men's mags.

Mike Peake is launching Insider Consultancy with men's mag stalwart Simeon de la Torre, who has also written for FHM, Men's Fitness, Zoo, Nuts and Maxim.

Peake left FHM at the end of 2006 and has since worked as a freelancer for national newspapers. De la Torre said: 'While we will be targeting agencies that work with men's brands, we also feel confident we can help gender-neutral brands crack the men's market.'

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