Cricketing body calls in support

The Professional Cricketers Association (PCA) has called in The Communication Group (TCG) to help raise its profile.

TCG will provide PR support at a time of sweeping change for the game.

The new Indian Premier League has experienced viewers of up to 99 million since it was launched in April and has brought unprecedented sums of money into the game.

TCG will attempt to maximise the opportunities for the PCA's members to benefit from this new investment. In particular, it will help them to source commercial opportunities for the PCA and for English cricket in general.

 

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