H&K wins blockbuster video game brief

One of the best known video game developers worldwide has brought in Hill & Knowlton ahead of several high-profile launches.

Wall-E: H&K to promote spinoff game
Wall-E: H&K to promote spinoff game

California-based THQ has handed Hill & Knowlton’s London consumer team a 12-month retainer after a competitive pitch. The agency has been briefed to handle media relations in the UK consumer press, with the in-house team at THQ continuing to deal with trade titles.

H&K beat out incumbent agency Trilogy to the brief, which will include a major product push for an upcoming Disney / Pixar spinoff. The H&K team will create interest in the consumer media around the launch of the Wall-E game, a companion to Disney / Pixar’s computer-animated film about robots in space. Both the Wall-E game and the film are due out this summer and are expected to be huge hits.

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