The Kitchen brings in Intelligent Profile

Start-up 'meal creation' business The Kitchen has appointed its first PR agency to support its first store launch this year.

The Kitchen: Intelligent hire
The Kitchen: Intelligent hire

Intelligent Profile has been hired to handle the company's PR activity following a competitive pitch.

The Kitchen has been founded by Michelin-starred chef Thierry Laborde and entrepreneur Natalie Richmond. The duo are set to open their first store in Parson's Green, west London, this year, with customers able to prepare a meal to take home and cook.

The company has also hired former Exposure MD Mark Stringer as a marketing consultant to oversee the company's launch programme.

The Kitchen announced it was looking for PR support earlier this year.

'We do all the shopping and preparation and allow customers to have fun, while also learning how to cook,' said Richmond. 'We need an agency to support the business.'

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