Remember that you may have to work with the emergency services PROs, particularly the police, who often take operational primacy in incidents. Find out who they are and get to know them now. A number of our key responders have emergency services experience. We have found this pays dividends in terms of their ability to work alongside the emergency services and understand their procedures.
Be able to get on the ground fast. If you have an incident 200 miles away how will you handle it? With our clients, many of whom handle very large volumes of hydrocarbons, we have a 60-minute response time across our UK network.
Finally, have a clearly identified command and control structure for the communications function that dovetails with the operational incident management structure.
Matthew Sharp, managing director, Media and Crisis Management
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