Computer Associates picks Chameleon for UK brief

One of the world's largest software firms has brought in a new PR agency as it undergoes a brand transformation.

Skinner: leads the account
Skinner: leads the account

Computer Associates (CA) has handed its UK PR account to Chameleon PR after a competitive pitch that included three-year incumbent Inferno. Director Rob Skinner will lead the CA team at Chameleon, reporting to UK and Ireland comms manager Tina Horne.

Chameleon will handle a new brief focused on thought leadership and corporate PR, promoting the brand to chief information officers and IT directors. CA's software enables companies to govern, manage and secure their IT systems.

'The brief is about positioning the company in the areas of governance, IT management and security to the C-level audience,' said Horne. 'The brand has undergone a major transformation over the past three years.'

CA last week announced fourth-quarter profits of more than £36m, representing a major change in fortunes from a multimillion-pound loss a year earlier.

Since the company's new CEO started in 2005, CA has cut thousands of jobs in a massive restructure. CA has regained ground following a turbulent period in 2006 that saw ex-chairman and CEO Sanjay Kumar jailed for accounting fraud (PRWeek, 21 September 2006).

The software giant joins an increasingly high-profile roster at Chameleon, which won an account with business network LinkedIn (PRWeek, 8 November 2007) after Bite was dropped due to a conflict of interest with its client Facebook.

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