Mike Wade will join the charity as director of fundraising and communications on 6 July. He is currently WaterAid's head of central fundraising and has previously held senior roles at Oxfam and Mind.
The NDCS' campaigns and media manager Diana Brooks said the organisation had increased its media coverage in the past year by 22 per cent. This increase, however, has been mainly in the regional media, and the charity now wants to secure more on its national coverage.
It also wants to get children to speak directly to the media and be more involved with the charity; for example, it is planning to ask young people to design its website. This marks a change from the charity's previous focus on the parents of deaf children.
The NDCS has also just completed what it says is the largest consultation with deaf children in the UK. The organisation is also keen to become better known for its campaigns.
Wade replaces Tobin Aldrich, who has joined WWF-UK as director of supporter relationship management. Wade will take charge of both the communications and fundraising teams. The communications team is currently seven-strong.
Meanwhile, the charity's current deputy director of communications Chris Underwood is leaving the charity in two weeks' time. He moves to peacekeeping organisation International Alert, where he will be head of communications.