Unity wins Nivea six-figure brief

Global skincare brand Nivea has handed a six-figure account to consumer PR agency Unity.

The agency will develop campaigns for the Nivea Body, Nivea Soft and Nivea Deodorant brands. Activity will take place in quarter two and three this year.

The main focus is a Nivea Body campaign to complement the 'Beauty Is' ads. The centrepiece will be a social experiment to 'assert the brand's voice as a social authority on beauty'.

For Nivea Soft and Nivea Deodorant, activity is focused around bringing the brands to life. Unity co-founder Gerry Hopkinson said: 'To fully engage an audience in 2008, you need to directly involve them. We therefore recommended a heavyweight, academically robust approach, which we call engagement marketing.'

A spokeswoman for Beiersdorf UK, parent company of Nivea, said: 'It should enable us to enter into a dialogue with women.'

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