The agency will develop campaigns for the Nivea Body, Nivea Soft and Nivea Deodorant brands. Activity will take place in quarter two and three this year.
The main focus is a Nivea Body campaign to complement the 'Beauty Is' ads. The centrepiece will be a social experiment to 'assert the brand's voice as a social authority on beauty'.
For Nivea Soft and Nivea Deodorant, activity is focused around bringing the brands to life. Unity co-founder Gerry Hopkinson said: 'To fully engage an audience in 2008, you need to directly involve them. We therefore recommended a heavyweight, academically robust approach, which we call engagement marketing.'
A spokeswoman for Beiersdorf UK, parent company of Nivea, said: 'It should enable us to enter into a dialogue with women.'