Bowled over

London's All Star Lanes 'boutique bowling' chain has ditched restaurant-specialist Bacchus PR and hired PagetBaker Associates.

All Star Lanes
All Star Lanes

All Star Lanes' co-founder Mark von Westenholz said: 'After three successful years with Bacchus, we felt it necessary to move to a less specialised and more all-encompassing agency.' All Star Lanes has venues in Holborn and Bayswater, and boasts American cocktail bars and diners alongside the bowling lanes. Paget-Baker will handle all UK consumer and trade PR activity, including the launch of a new venue in Brick Lane and increasing awareness of a forthcoming merchandising range.

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