Debenhams calls in consumer shop

Debenhams has drafted in consumer agency Bryan Morel PR following the launch of a flagship store in Liverpool.

Star: Julien Macdonald range
Star: Julien Macdonald range

The agency is charged with 'developing strategies to run alongside new brand developments and in-store activities'. Previously the role was handled in-house.

Debenhams has major projects on the go including the launch last Thursday of a flagship store within Liverpool's £1bn Liverpool One shopping centre.

The retailer boasts clothing ranges from top designers including Julien Macdonald and Jasper Conran.

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