Fishing firm Orvis turns to agency support

Good Relations has been appointed by outdoor and fishing specialist brand, Orvis, to represent its products in the UK.

Orvis: fishing heritage
Orvis: fishing heritage

The consumer brief. Will see Good Relations ‘further establish Orvis as a leading household name within the UK'.

The agency will employ a variety of product placement, sampling, event management and new store opening support.

Orvis UK CEO Michael Edwards said Orvis 'has grown from strength to strength over the last 25 years in the UK, with over 22 stores opening to date and further expansion plans expected during 2008 - we have an exciting year ahead'.

The PR programme, which will be headed by consumer director Christine Morgan, will promote Orvis's specialist fishing premium range as well as their general outdoor fashion and accessories.

Orvis is the largest specialist country living retailer in the UK.

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