End Hunger: Walk the World takes place on 1 June in over 90 countries and gets people to do a sponsored 5k walk for the charity. Six Degrees has been brought on to handle media for the UK-leg happening in Windsor.
The agency has been briefed to get families and children to take part in the event in the regional media. It is targeting broadcast, radio and local press.
'This is the world's largest annual global fundraising event', said director Amanda Hassall.