GCI hired for luxury property development

GCI Group has been appointed to handle comms for an Egyptian luxury property development.

Serrenia complex
Serrenia complex

Vantage Real Estate Development Ltd, a subsidiary of Vantage Holdings S.A, has appointed the global agency for the Serrenia complex, which was launched last year.

Expected to be completed by mid-2010, Serrenia is located on Sahl Hasheesh Bay, on the Egypt side of the Red Sea. The development will include palace residences, private villas and apartments, as well as a ‘seven star’ hotel, marina, marina hub, spas, restaurants and bars.

GCI will provide support for Serrenia across Europe, the US and the Middle East on digital strategy, sponsorship and event opportunities, consumer and trade PR, corporate reputation management and partnerships.

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