AIM-listed Elixir Petroleum has brought in Conduit PR without a pitch, having held discussions with the agency months ago.
'We'd held informal talks with (Elixir's) previous CEO, then they completed a merger in November with Gawler Resources and we recommenced talks,' said Conduit account manager Jonathan Charles, who is leading the team. '(The client was) impressed we were proactive.'
Elixir is also listed on the Australian Stock Exchange and has significant assets in the North Sea and the Gulf of Mexico.
The £17m exploration company has just commenced an acquisition programme off the coast of Sierra Leone.
Elixir is Conduit's sixth oil and gas client, joining a roster that includes Black Rock Oil and Gas Plc and Victoria Oil and Gas Plc.
The agency specialises in small-cap companies, but also works with financial services groups including divisions of accountancy multinational KPMG and advisers Grant Thornton.
Conduit poached Charles from Shell last year to oversee its oil and gas portfolio (PRWeek, 27 June 2007). Other high profile hires include Charlie Geller, who was recruited from WMC Communications to develop the agency's tech division (PRWeek, 18 April 2007).
Oil prices hit a record high this week following reports that the Organization of Petroleum Exporting Countries will not increase production before the group's next meeting in the autumn.
Shares at Elixir were up two per cent as it announced daily production at its Pompano gas field in the Gulf of Mexico had exceeded expectations.