DoH draws up obesity shortlist

The Department of Health (DoH) is drawing up a shortlist of four agencies to handle its anti-obesity strategy.

The department announced in January that the campaign would be part of the government's Healthy Weight, Healthy Lives strategy. £300m has been earmarked for marcoms.

The DoH this week appointed M&C Saatchi to handle the £75m anti-obesity advertising account. It is understood to be finalising a shortlist of four PR agencies. A spokeswoman for the department refused to give any dates for when the list would be finalised.

Minister of State for Public Health Dawn Primarolo said: 'It's a real challenge to change people's eating and exercise habits.'

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