Nick Wood's PR agency Media Intelligence will support former Conservative leader Iain Duncan Smith, the Centre for Social Justice think tank and other campaigning groups that are in favour of enshrining the importance of a child having both a father and a mother.
Wood is a former Daily Express political editor and one-time press adviser to William Hague. His agency is building a reputation for working on controversial campaigns involving birth and death.
It successfully lobbied for the defeat of the Joffe Bill on euthanasia in 2006, leading to the British Medical Association's vote to oppose the practice.
Media Intelligence also supports ‘a number of Conservative frontbenchers and backbenchers and Conservative candidates' on a project basis.
Wood has already been active behind the scenes this week. He helped out with Duncan Smith's campaign to keep IVF law as it stands, which ultimately failed. MPs voted to scrap laws requiring clinics to consider the role of a father before allowing treatment.
Now Wood and his team will provide ‘support, advice and help' in the run-up to
the next phase of the Bill.
‘We feel we're putting these issues in the public domain like never before,' said Wood of his PR effort. ‘It's disappointing we didn't win, but it's a Labour-dominated House of Commons.'
-- Meanwhile, pro-life bodies are planning the next stage of their PR campaign following the rejection of MP Nadine Dorries' controversial 20-week amendment to the abortion laws.
The Society for the Protection of Unborn Children has pledged to redouble its efforts, reaching out to grassroots supporters rather than MPs. ‘There is resistance to lobbying in this area,' said SPUC press officer Paul Danon. ‘We apply pressure through our membership; we don't arm-twist in the corridors of power.'
He added that the anti-abortion group would encourage its members to contact their MPs in advance of the next phase of the Bill.