Air Mauritius hires Fleishman-Hillard for first PR support

The national airline of Mauritius has brought on board Fleishman-Hillard's travel team to run its first ever PR campaign.

Air Mauritius jet
Air Mauritius jet

Air Mauritius hired FH following a four-way pitch.

The agency has been charged with running a campaign to ‘focus on the true Mauritian experience the airline provides'. The airline is seeking to build on its position as the leading airline of the route to Mauritius and also to promote its onward flights from the islands to Australia and South Africa.

FH has also been hired to handle PR support for the launch of a new cabin design and the airline's new business class offering in early summer 2008.

The FH team of six consultants will be lead by director Gavin Megaw and account director Caroline Calvert.

 

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