Cantor hires PR help for gaming offshoot

Financial services firm Cantor Fitzgerald has hired a specialist internet gaming PR agency to support the launch of its new casino website.

London-based Lyceum Media will handle media relations, targeting trade audiences as Cantor Gaming goes live. Later this year the agency will follow up with a consumer campaign, targeting social networks, website partners, consumer titles and the financial press.

Cantor Fitzgerald is thought to be the first financial services company to move into the web gaming arena. Its core business consists of investment banking and asset management, although it is perhaps still best known for losing the majority of its staff in the September 11 attacks on the World Trade Center.


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