The department spent £679,313 in 2007, down from £1,061,000 in the previous year. £1,206,000 was spent in 2005, and £1,435,000 in the previous year.
The department’s most expensive campaign has been the Age Positive campaign, to promote the benefits of employing a mixed-age workforce that includes older and younger people.
The campaign has cost £2.3 million over the past five years. Agencies used by DWP in 2007 include Manning Selvage and Lee, Fishburn Hedges, Trimedia and Consolidated. The department currently retains five members of PR staff in-house.