DWP halves external PR budget

The Department for Work and Pensions (DWP) spent under half on external PR support in 2007 than it did three years before.

Job centres: part of the DWP comms remit
Job centres: part of the DWP comms remit

The department spent £679,313 in 2007, down from £1,061,000 in the previous year. £1,206,000 was spent in 2005, and £1,435,000 in the previous year.

The department’s most expensive campaign has been the Age Positive campaign, to promote the benefits of employing a mixed-age workforce that includes older and younger people.

The campaign has cost £2.3 million over the past five years. Agencies used by DWP in 2007 include Manning Selvage and Lee, Fishburn Hedges, Trimedia and Consolidated. The department currently retains five members of PR staff in-house.

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