Orange brings in Open Road

Orange has appointed Open Road to handle public affairs activities for the mobile phone operator.

As a result, Orange will be ending its relationship with FD-LLM after ten years of working with the operator. Orange did not undertake a formal pitch process for the public affairs account.

Orange head of UK media relations Stuart Jackson said: ‘our decision to move on is simply driven by our desire for a fresh approach and new ideas, which we believe Open Road is best placed to offer.’

In February, Orange ditched Edelman after six years and brought in CSR specialists Planet 2050 and Good Business.

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