Bondy promotes BUPA-backed health site

A BUPA-backed health website has handed a consumer and corporate brief to new agency Bondy Consulting following a competitive pitch.

Online ‘health and well-being coach’ Fitbug has charged former Ketchum consumer MD Jessica Bondy and her team with raising awareness of the new site. Fitbug comes with an interactive pedometer, allowing users to monitor all aerobic activity.

The website then tailors a health programme to each member according to his fitness level. Bondy will position the site, owned by ADDleisure Plc, as an alternative to ‘drastic diets, unrealistic exercise regimes or expensive gym memberships.’

Bondy was recently handed a brief to launch Simplifydigital, a satellite and broadband advisory service from Sky’s ex marketing director.

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