2 MINUTES WITH: Bernadette Fallon, Editor allaboutyou.com

Allaboutyou.com has just launched. As well as pooling articles from various magazines, it also features unique content. What does the site contain?

Allaboutyou.com is a new lifestyle website offering women practical answers to their everyday queries. As the partner website for Good Housekeeping, Prima, SHE, Country Living, Coast and House Beautiful magazines, the site will have a strong homes, food and UK travel focus.

Who visits the site?
It is aimed at women aged between 35 and 60, who are looking for answers to their everyday essentials - 'What can I cook for my friends on Friday night?' 'My hair is going grey in places, how can I make it look better?' 'Anyone know a good b&b in Devon?' Despite these women being savvy internet users, this sort of tailored information and lifestyle advice has never really been catered for online.

How is the site organised?
There are different sections including food, art and craft, homes and countryside. There will be recipe and knitting pattern databases, interviews with top chefs and food experts and advice and guidance for the garden and around the home. The site includes a variety of tips for travel and information on top city breaks.

Anything else?
Allaboutyou.com also has a dedicated area for diet and wellbeing and hair and beauty. Here, we add the latest industry news, top product recommendations and tailored advice.

What do you look for from PROs?
Factual, informative and relevant information to our target audience. Experts providing top 10 tips, for example, are always useful, especially if they are supported by images as it suits our gallery format really well.

Do you have any tips for PROs?
Please do not phone us and, if you need to email us images, only email them over one at a time.

Circulation: 300,000 unique users
Publisher: Hearst Digital
Deadline: All day, every day
Contact: editor@allaboutyou.com

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