Activision, which announced plans to merge with Blizzard Entertainment parent company Vivendi Games last year, has briefed the agency to carry out an evaluation of its PR needs Europe-wide.
Associate director Jo Chappel is leading the team at London-based Frank, reporting to Activision's European PR director Nick Grange, who joined the gaming giant from Microsoft last year (PRWeek, 7 November 2007).
Activision is considered one of the foremost video game developers, having launched its first title on the Atari platform back in the late 1970s.
Its most popular brands of recent years include the bestselling Guitar Hero range and Tony Hawk's skateboarding games.
Frank initially pitched for Activision's business in 2005, when Firefly secured a consumer brief ahead of the Christmas marketing push (PRWeek, 2 September 2005).
The agency has experience working with Activision rival Codemasters, the video game publisher behind the successful Brian Lara cricket series (PRWeek, 16 September 2005).
Frank is to support Nick Grange, who was responsible for launching the Xbox console for Microsoft in 2001. Grange has also been credited with successfully introducing top-selling franchises such as the Halo series to the market (PRWeek, 7 November 2007).
The agency will be on hand for the impending launch of Activision's James Bond video game, to be released in autumn to coincide with the new Bond film, The Quantum of Solace.