Head of consumer, Robin Wilson has left the Next Fifteen tech outfit for a role at Cheshire-based McCann Erickson Communications House, where he will be PR director.
Wilson was responsible for overseeing some of Bite's most high profile accounts, including Tiger Beer and Apple.
At McCann, he will build the agency's social media and interactive programmes, as well as heading up blogger relations.
The northern agency's digital clients include American Airlines and SSL.
Wilson will work alongside McCann PR director of business development Jim Rothnie, reporting to managing partner Jonathan Eaves.
Wilson moved to Bite from Firefly two years ago after seven years at the Fulham-based tech agency (PRWeek, 2 March 2006).