Pilot scheme highlights treatment within 18 weeks

The comms team at Buckinghamshire Primary Care Trust is promoting its shorter waiting times in a pilot scheme due to be rolled out nationally by the Department of Health (DoH).

Burton: pilot project comms head
Burton: pilot project comms head

The campaign will promote the fact that patients can now expect to be able to have any hospital appointment, test or scan - and start their treatment within 18 weeks of referral by their GP.

The campaign is a national pilot project to test out the strapline: 'Referral to treatment time is now 18 weeks'. Buckinghamshire successfully bid for funding from the DoH to carry out the pilot.

Communications head for the project Richard Burton said: 'The campaign will look at innovative ways of communicating these new waiting times. It will also test and evaluate which communication methods are most effective in reaching patients.'

He added: 'The results from our pilot will be used by the DoH in formulating its national strategy to roll out communication of the 18 weeks' message nationally.'

The pilot campaign will commence in mid-June. Before the launch, the comms team will be engaging with the local press, radio and TV, as well as operating public displays at shopping centres, to raise awareness.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in