Caribbean island in PR push

The Turks and Caicos Islands Tourist Board has hired its first UK PR agency support to promote the location as a luxury Caribbean destination.

Turks & Caicos Islands
Turks & Caicos Islands

Riva Publicity has been hired to handle the consumer activity following a competitive pitch.

Riva will be targeting the travel, fashion, trade, financial and property press as part of its brief to increase travel to the islands.

The agency is also charged with working with the Turks and Caicos Islands Investment agency to create financial stories to attract investment to the islands.

There are 40 islands comprising the Turks and Caicos, of which eight are inhabited.

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