Four to pitch for McDonald's brief

The Ledbury Group and Bell Pottinger Public Affairs are understood to be among the final few agencies in a battle to win a major public affairs contract with McDonald's.

McDonald's: major account
McDonald's: major account
The fast food giant has narrowed down the field from 30 agencies to four, with final pitches scheduled to take place this week.

The account is currently held by Bell Pottinger, which will be keen not to lose out to Ledbury for the second time this year.

Earlier this year, Asda switched its public affairs account from Bell Pottinger to Ledbury, which is run by Michael Portillo's former press secretary Malcolm Gooderham and ex-Tessa Jowell aide Nick Bent,

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