Four to pitch for McDonald's brief
The Ledbury Group and Bell Pottinger Public Affairs are understood to be among the final few agencies in a battle to win a major public affairs contract with McDonald's.
The account is currently held by Bell Pottinger, which will be keen not to lose out to Ledbury for the second time this year.
Earlier this year, Asda switched its public affairs account from Bell Pottinger to Ledbury, which is run by Michael Portillo's former press secretary Malcolm Gooderham and ex-Tessa Jowell aide Nick Bent,
