Sauce, like any good agency, excitedly told PRWeek of its win. Another quick search on through news archives, though, and Diary noticed Sauce has worked for Ramsay before.
The agency not only launched Ramsay's restaurant Claridges, but also Maze and Gordon Ramsay Plane Food at the luggage black hole that is Heathrow Terminal 5.
And what's this? Gordon Ramsay Holdings owns ten per cent of Sauce Communications.