LETTER: Better to be accurate than first with news

Oh, bless. More than 50 per cent of 'the cream of PR' believed Ken Livingstone would win a third term at City Hall (News, 2 May).

Those of us in-house who value accuracy above being first with 'news', even if it is wrong, would like to steer a wide berth around those specific PRCA members.

It serves the PR industry ill that people in positions of authority who have nothing to say still say it anyway. What a shame the PRCA Leaders' Panel decided to guess the outcome. There was no need for it. Being first with the news is clever only if it has been accurately cross-checked. Otherwise it's just opinion (and, in this case, clearly worthless).

Clive Booth, director of public affairs and media relations, ACCA

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