News in Brief: 9 May 2008

CITY AND CORPORATE Ailing Championship football club Sheffield Wednesday has brought in Square 1 Consulting as it looks for a prospective buyer. The agency is to highlight the club's search to find an investor. Reports suggest it will fetch in the region of £40m. 

AGENCY Eulogy has hired former 3 Monkeys Communications associate director Katy Evans to take on the same role at the agency. Evans will be working with clients including Royal Mail Stamps and ConocoPhilips - owned JET.

AGENCY M&C Saatchi Sport & Entertainment is expanding to New York four years after its start-up in London. The new offering will be headed up by senior VP Sandra Carreon.

B2B Nelson Bostock has won a brief to promote British-owned low-cost energy supplier Electricity4Business to the trade press. The agency will position the company as an alternative to the big six power suppliers.

AGENCY Cohn & Wolfe has set up a creative and insight team called Edison. It will be led by former consumer MD Claire Mann and is entering into a partnership with WPP stable mate Mediaedge:cia to provide market research and media planning.

CONSUMER New all-female agency Mothership PR has been hired by GMTV life coach Pete Cohen to promote his new online weight loss show. Mothership has been appointed to drive traffic to Cohen's website.

FOOD London-based agency Naked Ape is helping to launch a chain of Kiwi pizza restaurants to the UK press. The first branch of Hell Pizza has already opened in Fulham.

CONSUMER Home furnishings retailer Rosebys has taken on consumer shop Attenborough Saffron to handle its consumer PR following a competitive pitch. The agency is charged with raising the brand's profile.

FOOD Italian food company Sacla has signed up Belfast-based Life Communications to handle its consumer PR activity in a bid to drive awareness of the brand across Ireland. 

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