Lee has joined the agency from his role as European correspondent for Al Jazeera English. He takes over the role of director of media from Ben McCarthy, who left the agency earlier this year.
Lee has spent 18 years in international broadcast journalism, reporting from the Middle East, Russia and the former Soviet Union, Iraq, Afghanistan and the US.
‘Over the past few years, the media industry has seen dramatic changes,' said Lee. ‘Consumers have more choice over where they get their information and they are more prepared to offer their own opinions and contribute to the news agenda.'
Lee began his career in BBC local radio before moving to regional television, where he was a presenter and reporter. He then moved to Sky News, where his work helped Sky win British Academy of Film and Television Arts and Royal Television Society awards for coverage of stories such as the death of Pope John Paul II and the 9/11 attacks. Most recently, Lee launched Al Jazeera's coverage from India.
Lee will report to Porter Novelli EMEA president Jean Wyllie. ‘Laurence will bring a level of knowledge and an appreciation of how the media landscape is evolving that will be invaluable in helping our clients define their comms strategies,' said Wyllie. Lee will advise the agency's clients on media strategy and will also use its studio for media training, filming and editing activities.