The first Roundhouse Rock & Roll Charity Gala takes place on 12 June. It will be hosted by a range of ambassadors including Dame Helen Mirren, Ewan McGregor and Alan Rickman.
The Outside Organisation will urge celebrities to attend and musicians to play at the gig. Beverley Knight, Nick Mason and Ray Cooper are confirmed.
The agency will work on the account until mid-June, targeting broadcast media and diary pages. It will also focus on the broadsheets and education supplements prior to the event to raise awareness of the charity's work.
The Roundhouse Studios - the charitable arm of Camden arts venue The Roundhouse - stages workshops for young people aged 13 to 25. It claims an 80 per cent success rate in encouraging young people back into formal education