So successful has the push been that the book has found its way back into Amazon's top 40 in the past week.
Now sadly departed, Ogilvy's quotes seem as well suited to PR as to the stuff you might read about in PRWeek sister title Campaign.
Here are a couple of classic examples, including one that apparently endorses over-servicing:
'In the best establishments, promises are always kept, whatever it may cost in agony and overtime.'
'I believe in the Scottish proverb, "Hard work never killed a man". Men die of boredom, psychological conflict and disease. They do not die of hard work.'
And finally, one to which Diary heartily subscribes: 'Tolerate genius.'