Good Relations to advise Kellogg's

Cereal giant Kellogg's has hired Good Relations to handle its digital PR activity. The agency won the account following a five-way pitch.

Kellogg's: after digital PR
Kellogg's: after digital PR

The appointment follows Kellogg's decision to move the bulk of its consumer account out of Munro & Forster (M&F), opting instead to beef up its in-house comms operation (PR Week, 31 January).

Good Relations will report to Kellogg's corporate comms director Rachel Fellows.

'We appointed an agency to provide the team with expertise in digital PR,' said Fellows.

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