AGENCY: 3 Monkeys Communications has launched a sister agency to deal with conflict clients. Challenger Brand PR will operate from its Oxford office and be headed by 3 Monkeys head of news Howard Bowden.

CONSUMER: William Grant & Sons Distillers has shortlisted three agencies to provide consumer support for its Hendricks Gin brand. It currently uses MM Consultancy, but is seeking a bigger agency to take the brand to the next stage of growth.

CONSUMER: Media House International has been brought in to handle the PR activity for Sir Richard Branson's Virgin Health Bank. for the full versions of these stories.

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