Irish footie lures Ryanair PR chief

Ryanair's head of comms Peter Sherrard is leaving the airline to join the Football Association of Ireland (FAI) as director of comms.

Sherrard: FAI comms director
Sherrard: FAI comms director

From 13 May, Sherrard will be responsible for FAI's corporate comms activity, a role that has been vacant for 18 months. He will play a key role in plans for a new stadium, development of a national training academy, the Eircom League of Ireland, and increased funding for grassroots development.

Sherrard spent six years at Ryanair, which is still seeking his replacement. Comms executive Lorna Farren will take over in the interim.

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