3 Monkeys launches conflict shop

3 Monkeys Communications has launched a sister agency to deal with any of its conflict clients.

Howard Bowden
Howard Bowden

Challenger Brand PR will be run out of the agency's Oxford office and will be headed up by 3 Monkeys head of news Howard Bowden.

The new agency will offer a media relations-only service to clients. It is currently recruiting to grow its staff base.

‘Challenger Brand PR has been set up for three reasons: for people who want to come and work with us but who are in direct conflict with existing 3 Monkeys clients, for people who see themselves as challenger brands in their industry and seek a particular approach, and for people looking for quick and dirty media relations with no frills,' said Bowden.

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