Hendricks Gin seeks consumer support

William Grant & Sons Distillers is seeking an agency to provide consumer support for its Hendricks Gin brand.

Hendrick's Gin
Hendrick's Gin

The Scottish distiller currently uses MM Consultancy, but are seeking a bigger agency to ‘take the brand to the next stage of growth’.

A shortlist of three has been worked out, who will all be pitching in the coming month. William Grant Global Brand Communications Manager Verity Staniforth said: ‘We’re really pleased with how the brand has gone – Hendricks has grown 60 per cent year on year, but we’re looking for some fresh thinking.’

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