LETTER: Don't neglect your online reputation

I was interested to read your article about the launch of BView - the website that 'details companies' credit ratings as well as user rankings' (News, 18 April).

The field of online reputation management is growing extremely fast at the moment. Why? Because more and more people are looking online to assess a company's reputation before buying from it.

As an owner of a similar website that pitches UK businesses against each other in a bid to find which is the best and which is the worst based on customer ratings, I find that many PR agencies are slow to realise the full potential of this medium.

I do not believe it will be very long before many are engaged full-time in defending their clients' poor reputations online. Equally, those representing clients with good reputations will (and should) be singing them from the rooftops.

James Paterson, co-founder, Plebble.com

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