2 Minutes with... Dolly Jones, Editor, Vogue.com

Fashion site Vogue.com is to be relaunched on 7 May. What does the site cover?

Jones: editor
Jones: editor

We cover all things fashion. We have the most comprehensive daily fashion news service; up-to-the-minute show coverage from all over the world with all the photos, backstage access and video footage; behind-the-scenes with the industry's most famous personalities on VogueTV; up-to-date trends advice, every day - as well as comprehensive beauty news and advice and all the latest, most desirable jewellery. We also have exclusive access to the workings and archives of the world's most famous fashion magazine.

What has changed?

We have reworked the entire site. The daily news has increased from five to 12 stories per day. Fashion personalities are blogging for us, including Paul Smith, Erin O'Connor, Lara Bohinc and Virginia Bates. The beauty section has expanded to rival the fashion pages and the jewellery section's galleries will be updated daily. Also, the magnifying tool allows the user to see a close-up, detailed version of the images.

What are you looking for from PROs?

We like to search out and support new talent - tell us about the most exciting new names. We won't cover old stories; we pride ourselves on providing the latest fashion first. If you have an announcement to make, tell us first.

What can PROs do to make life easier for you and to maximize their chances of coverage?

Imagine how many press releases the news team receives every day. Just send a couple of compelling sentences with strong images. Follow up with a phone call a day later - and then don't call us, we'll call you.

When and how should PROs get in contact with stories?

Email is best. We go to press all day, every day.

Users 1.2 million unique users per month
Editor vogue.com.editor@condenast.co.uk
General voguemagazine@condenast.co.uk
Phone 020 7499 9080.

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