Band & Brown to help youth scheme

The Children's Workforce Development Council (CWDC) has appointed Band & Brown to help it raise awareness of roles working with children.

The campaign is focused on showing schools, charities and local authorities the important role that educational psychologists, learning mentors, education welfare officers and Connexions personal advisers can play.

'They are four very separate professions, and they each have their own issues,' said Band & Brown associate board director Simon Francis. 'So it is important to make our strategy as flexible as possible so we can go at the pace the audience is ready for.'

Band & Brown won the six-month account in a three-way pitch managed by the Central Office of Information.

The agency will work with CWDC to develop messaging to underpin the campaign and help raise the profile of CWDC through trade press such as Psychologist and Children and Young People Now.

Francis leads the account, reporting to CWDC head of comms Janice Collins.

The CWDC was established in 2005 and is primarily funded by the Department for Children, Schools and Families.

The body is responsible for driving through sweeping changes in education, childcare, social care and children's health and youth work.

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