Agencies pull in lingerie briefs

Three consumer agencies have won luxurious ladies' lingerie and swimwear accounts.

Leia Lingerie: signed Mothership
Leia Lingerie: signed Mothership

Leading sports bra brand Shock Absorber has appointed Iris PR to handle its UK consumer brief.

Nearly three-quarters of British women do not wear a sports bra when exercising. Iris has been briefed to educate women about the importance of sports bras, while maintaining Shock Absorber's market leading position.

The account was handed to Iris on the basis of its work for Shock Absorber's sister brand Wonderbra.

Meanwhile, Mothership Public Relations is to promote the Leia Lingerie chain. Mothership is a network of working mothers in PR, specialising in advising businesses targeted at women.

Finally, Juice PR has won an account to raise the profile of the Indecently Exposed Swimwear website and generate traffic through press sampling and events.

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