Creative digital firm joins Eulogy

Eulogy PR has acquired creative digital agency Onlinefire PR.

The four-strong digital firm will become part of the Eulogy group, but retain its own brand identity.

Agency CEO Adrian Brady admitted Eulogy needed to improve its digital offering. He added: 'A lot of PR agencies are claiming to be able to offer creative online PR services, but what they really offer is a few digital services such as podcasts and basic search engine optimisation.'

Joint MD's Graham Lee and James Fitzgerald founded Onlinefire PR last year.

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