AIG Life Wealth Management hires first support

Pensions provider AIG Life Wealth Management has taken on its first PR support to handle its media relations activity.

Jewell: AIG win
Jewell: AIG win

3 Monkeys has been hired by the flexible pension and investment solutions provider to implement a consumer and trade campaign to raise awareness of the brand.

The campaign will aim to communicate that wealth management is for everyone and to help address consumers' lack of understanding in this area.

3 Monkeys board director Christine Jewell and account director Helen Beckett will head up the account, reporting into AIG Life Wealth Management head of marketing Neil Denton.

Denton said of the appointment: 'The UK wealth management market is a growth area as people are becoming increasingly savvy about seeking out financial advice, and we believe that now is the time to invest in our brand.'

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