Talented youths targeted by Red

The Department for Children, Schools and Families (DCSF) has turned to The Red Consultancy for a campaign to promote the discovery and development of talent in young people.

Youth: child talent search
Youth: child talent search

One objective of the campaign will be to highlight the positive contributions young people make to society, balancing the frequent negative messages in the media.

Red's appointment to the 'unlocking talent' strategy followed a competitive pitch managed by the Central Office of Information (COI).

The brief includes promotion of the 'Shine Schools Festival' from 30 June to 4 July, which will showcase talent within schools.

Red will also handle the PM's Global Fellowship initiative, which will send 100 young people on trips to the emerging major economies of the world such as Brazil.

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