The agency replaces Connect Public Affairs, which held the account for nine years.
The society, the professional and regulatory body for pharmacists in England, Scotland and Wales, revealed that it was planning to put the account out to pitch at the end of last year (PRWeek, 9 November 2007).
It opted to review the account after hiring Charles Willis, a former director at Burson-Marsteller's public affairs practice, to the new role of head of public affairs.
Willis said: 'Fleishman-Hillard was chosen from a very competitive field of more than 50 contenders... It demonstrated some new, innovative methods which fitted with our wish for a fresh approach.'
Fleishman-Hillard recently hired the BBC's Guto Harri as a senior consultant (PRWeek, 15 February).