Sterling to help bank's Asian plan

Lloyds TSB has appointed Sterling Media to promote its commercial and corporate services to Asian businesses.

The agency will target commercial and corporate businesses in Asia through mainstream press including business trade, regional, ITN, CNBC and the nationals. It will also target media consumed by high-net worth individuals such as Forbes and Quintessentially Magazine.

According to the agency, Asian companies are the fastest growing business sector in the UK, generating wealth at a rate of three times the national average.

Sterling Media will work with the bank on a project basis until the end of the year.

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