Northern Rail to use Connectpoint

Northern Rail, which claims to be the biggest train operator in the UK, is to use Connectpoint for PR, advertising and marketing.

Trains: Connectpoint win
Trains: Connectpoint win

The agency will raise awareness of the brand and the services to both commuters and leisure travelers.

Connectpoint PR will work with the in-house press office team on proactive initiatives and issue management. Meanwhile the agency's advertising team will handle B2B and consumer marketing.

Northern Rail provides nearly 2,500 local and regional train services every weekday across the north of England, carrying over 78 million passengers a year.

 

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