Children's clothing brand turns to agency support

Online children's clothing brand Guys Collection has hired its first PR agency to support the company's launch.

Boys: clothing range
Boys: clothing range

The boys-only clothing collection was launched by a mother who could not find any interesting clothes for her sons.

She has hired consumer PR shop More2 to build awareness of the mail-order brand.

More2 was hired without a competitive pitch, and will target mothers and parenting press as part of its remit.

The agency will support the launch of the brand's Spring/Summer collection. It will aim to drive consumers online to the brand's website where they can order the collection.

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