Castlebeck takes in-house stance

Specialist healthcare and rehabilitation services company Castlebeck has appointed its first head of communications as it takes its PR activity back in-house.

Shaefer: Castlebeck role
Shaefer: Castlebeck role

Dawn Shaefer will oversee both the company's internal and external comms activity.

Shaefer joins Castlebeck after three years at multinational craft company Coats Craft, where she was PR and creative services manager. She also previously worked at Cleveland-based agency DTW and Cool Blue Brand Communications.

She will handle media relations for Castlebeck's specialist facilities throughout the UK and PR activity for sister firms Young Foundations and MHC. Her role includes internal comms and she reports to Castlebeck commercial director Simon Blunden.

Castlebeck previously used Shaefer's former agency DTW. The agency will continue to work with Castlebeck, handling its media training activity.

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